michelle driscoll
New York-based multidisciplinary creative specialising in brand and digital marketing, events, and PR for fashion, jewellery, and lifestyle brands.
Drawn to intentional storytelling, I have worked on global initiatives across London, New York, Australia, and Paris, with a particular interest in uniting idea and insight to create thoughtful campaigns and build brand community.
Contact: michelledriscoll@live.co.uk
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Selected Work
- Fruity Booty Souvenir Shop
- Fruity Booty x Bella Thomas
- Fruity Booty New York
- Fruity Booty Second Skin
- Fruity Booty Love Tokens
- Gohar World New York
- Gohar World Table VIII
- Fruity Booty Breast Cancer Awareness
- Fruity Booty Winter Campaign
- Fruity Booty x Ellie Bouhadana / London pop-up
- Fruity Booty Paris
- Underdays x Selfridges
- Edge of Ember x Charlotte Collins
- Ralph Lauren Summer Stay
- Away Suitcases
- Omnes Brand Launch
SELECTED WORK
001—FRUTY BOOTY SUMMER CAMPAIGN / SOUVENIR SHOP
Location scouting / Email marketing / Social content / Paid ads / PR appointments & gifting / Budget management / Event planning
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002—FRUITY BOOTY X BELLA THOMAS / AUSTRALIA CAMPAIGN
A multi-channel campaign engaging our growing Australian audience through a fly-postering rollout and a collaboration with creative Bella Thomas.
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003—FRUITY BOOTY NEW YORK POP-UP
Location scouting / Event planning / Social content / Email marketing / PR appointments & gifting / Fly - postering / Paid ads / Budget management
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004—FRUITY BOOTY SECOND SKIN CAMPAIGN
Collborting with like-minded creatives and friends of the brand to show our second skin pieces being worn while perfecting their craft.
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005—FRUITY BOOTY LOVE TOKENS
Location scouting / Email marketing / PR
appointments & gifting / Event planning / Social content / Budget management / Copy
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006—GOHAR WORLD NEW YORK POP-UP
Content creation / Socials / Email marketing / Marketing and Content planning / Copywriting / Events / Paid ads
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007—GOHAR WORLD TABLE VIII
Email marketing / Copywriting / Content creation / Socials
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007—FRUITY BOOTY BREAST CANCER AWARENESS
Creative Direction & Script for Fruity Booty Breast Cancer Awareness Campaign. Shot with & edited by Meen kyung Kim.
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008—FRUITY BOOTY WINTER CAMPAIGN / POP-UP
Location scouting / Email marketing / PR
appointments & gifting / Fly-postering / Paid ads / Event planning / Social content / Budget management / Copy
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009—FRUITY BOOTY X ELLIE BOUHADANA / LONDON SUMMER POP-UP
Email marketing / Location scouting / Pop-up coverage / Socials / Gifting & Press appointments / Event planning / Budget management
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010—FRUITY BOOTY PARIS
Location scouting / Budget management / PR
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011—UNDERDAYS X SELFRIDGES
Content creation / Content editing & scheduling / Copywriting / Pop-up coverage / UGC
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012—EDGE OF EMBER X CHARLOTTE COLLINS
Content creation/editing / Content planning / Copywriting / Shoot Assitance / BTS
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