michelle driscoll






New York-based multidisciplinary creative specialising in brand and digital marketing, events, and PR for fashion, jewellery, and lifestyle brands.

Drawn to intentional storytelling, I have worked on global initiatives across London, New York, Australia, and Paris, with a particular interest in uniting idea and insight to create thoughtful campaigns and build brand community.


Contact: michelledriscoll@live.co.uk
Instagram


Selected Work
  1. Fruity Booty Souvenir Shop
  2. Fruity Booty x Bella Thomas
  3. Fruity Booty New York
  4. Fruity Booty Second Skin 
  5. Fruity Booty Love Tokens
  6. Gohar World New York
  7. Gohar World Table VIII
  8. Fruity Booty Breast Cancer Awareness 
  9. Fruity Booty Winter Campaign
  10. Fruity Booty x Ellie Bouhadana / London pop-up
  11. Fruity Booty Paris 
  12. Underdays x Selfridges  
  13. Edge of Ember x Charlotte Collins
  14. Ralph Lauren Summer Stay
  15. Away Suitcases
  16. Omnes Brand Launch

FRUITY BOOTY X BELLA THOMAS DOC 45456
   


                    


Fruity Booty X Bella Thomas

 Social content
 Email Marketing
 Paid ads
 Fly-poster campaign 
 Reporting DESCRIPTION

With a growing Australian audience, this was an ideal moment to trial a more targeted push ahead of an eventual pop-up. We partnered with creative Bella Thomas to produce a new imagery set, which we rolled out across fly-posters in Sydney alongside a free-shipping incentive for Australian customers, and amplified across social channels and mailers. Prior to this collaboration, we also created Sydney targeted paid ads to help build brand awareness. This initiative strengthened our relationship with our Australian community, attracted new customers, and helped sell through the remaining SS24 stock.