michelle driscoll






New York-based multidisciplinary creative specialising in brand and digital marketing, events, and PR for fashion, jewellery, and lifestyle brands.

Drawn to intentional storytelling, I have worked on global initiatives across London, New York, Australia, and Paris, with a particular interest in uniting idea and insight to create thoughtful campaigns and build brand community.


Contact: michelledriscoll@live.co.uk
Instagram


Selected Work
  1. Fruity Booty Souvenir Shop
  2. Fruity Booty x Bella Thomas
  3. Fruity Booty New York
  4. Fruity Booty Second Skin 
  5. Fruity Booty Love Tokens
  6. Gohar World New York
  7. Gohar World Table VIII
  8. Fruity Booty Breast Cancer Awareness 
  9. Fruity Booty Winter Campaign
  10. Fruity Booty x Ellie Bouhadana / London pop-up
  11. Fruity Booty Paris 
  12. Underdays x Selfridges  
  13. Edge of Ember x Charlotte Collins
  14. Ralph Lauren Summer Stay
  15. Away Suitcases
  16. Omnes Brand Launch

FRUITY BOOTY BREAST CANCER AWARENESS DOC 45456
         
               
 

FRUITY BOOTY BREAST CANCER AWARENESS

  Creative direction
  Script / Copy writing
 Social content
 Email Marketing
 BTSDESCRIPTION

Creative Direction & Script for Fruity Booty’s Breast Cancer Awareness Month campaign. As a cause close to the brand, we wanted to approach the month in a way that felt authentic and true to Fruity Booty. During our Second Skin shoot, I directed models to share simple chest-check steps while wearing Fruity Bras. We then shared this content with the brands community across socials and mailers. We donated 10% of sales during the campaign period to CoppaFeel!.
Shot with and edited by Meen Kyung Kim.