michelle driscoll






New York-based multidisciplinary creative specialising in brand and digital marketing, events, and PR for fashion, jewellery, and lifestyle brands.

Drawn to intentional storytelling, I have worked on global initiatives across London, New York, Australia, and Paris, with a particular interest in uniting idea and insight to create thoughtful campaigns and build brand community.


Contact: michelledriscoll@live.co.uk
Instagram


Selected Work
  1. Fruity Booty Souvenir Shop
  2. Fruity Booty x Bella Thomas
  3. Fruity Booty New York
  4. Fruity Booty Second Skin 
  5. Fruity Booty Love Tokens
  6. Gohar World New York
  7. Gohar World Table VIII
  8. Fruity Booty Breast Cancer Awareness 
  9. Fruity Booty Winter Campaign
  10. Fruity Booty x Ellie Bouhadana / London pop-up
  11. Fruity Booty Paris 
  12. Underdays x Selfridges  
  13. Edge of Ember x Charlotte Collins
  14. Ralph Lauren Summer Stay
  15. Away Suitcases
  16. Omnes Brand Launch

FRUITY BOOTY SECOND SKIN DOC 45456

 

 





Fruity Booty Second Skin Social Campaign

 Social content 
 Email Marketing
 Gifting /collaboration briefing
 Reporting DESCRIPTION

This was a completely new product for Fruity Booty, designed to become a core, ongoing brand staple and later expand into multiple versions. We wanted a fun, authentic way to demonstrate how soft and comfortable the Second Skin pieces are, and why they’re worth the investment. I invited four creatives across different disciplines (a chef, photographer, ceramicist, and DJ) and asked them to wear our Second Skin pieces while doing their craft. We shared their imagery and feedback across social channels and email, which helped drive sales and positioned the product as genuinely wearable in everyday life.