michelle driscoll






New York-based multidisciplinary creative specialising in brand and digital marketing, events, and PR for fashion, jewellery, and lifestyle brands.

Drawn to intentional storytelling, I have worked on global initiatives across London, New York, Australia, and Paris, with a particular interest in uniting idea and insight to create thoughtful campaigns and build brand community.


Contact: michelledriscoll@live.co.uk
Instagram


Selected Work
  1. Fruity Booty Souvenir Shop
  2. Fruity Booty x Bella Thomas
  3. Fruity Booty New York
  4. Fruity Booty Second Skin 
  5. Fruity Booty Love Tokens
  6. Gohar World New York
  7. Gohar World Table VIII
  8. Fruity Booty Breast Cancer Awareness 
  9. Fruity Booty Winter Campaign
  10. Fruity Booty x Ellie Bouhadana / London pop-up
  11. Fruity Booty Paris 
  12. Underdays x Selfridges  
  13. Edge of Ember x Charlotte Collins
  14. Ralph Lauren Summer Stay
  15. Away Suitcases
  16. Omnes Brand Launch

FRUITY BOOTY WINTER CAMPAIGN / POP-UP DOC 45456\


     

     

               

   

 
 

FRUITY BOOTY WINTER CAMPAIGN / POP-UP

 Location scouting
Event planning
 Social content
 Email Marketing
PR / Gifting appointments
 Budget management
 Reporting
 Fly-posteringDESCRIPTION

A two-week London pop-up to promote Fruity Booty’s AW24 collection and build brand community, as part of our ongoing long-term pop-up marketing initiative. Across the two weeks, we hosted an opening event and arranged gifting appointments for creatives and friends of the brand. Ahead of launch, we built a detailed marketing and content plan to maximise the space, outlining what needed to be captured and shared across social and email. We also ran a London fly-postering campaign using AW25 creative to promote the pop-up, with posters distributed across key locations.