michelle driscoll






New York-based multidisciplinary creative specialising in brand and digital marketing, events, and PR for fashion, jewellery, and lifestyle brands.

Drawn to intentional storytelling, I have worked on global initiatives across London, New York, Australia, and Paris, with a particular interest in uniting idea and insight to create thoughtful campaigns and build brand community.


Contact: michelledriscoll@live.co.uk
Instagram


Selected Work
  1. Fruity Booty Souvenir Shop
  2. Fruity Booty x Bella Thomas
  3. Fruity Booty New York
  4. Fruity Booty Second Skin 
  5. Fruity Booty Love Tokens
  6. Gohar World New York
  7. Gohar World Table VIII
  8. Fruity Booty Breast Cancer Awareness 
  9. Fruity Booty Winter Campaign
  10. Fruity Booty x Ellie Bouhadana / London pop-up
  11. Fruity Booty Paris 
  12. Underdays x Selfridges  
  13. Edge of Ember x Charlotte Collins
  14. Ralph Lauren Summer Stay
  15. Away Suitcases
  16. Omnes Brand Launch

GOHAR WORLD NEW YORK POP-UP DOC 45456
         
     
 
    
  
     

 

GOHAR WORLD NEW YORK POP-UP

 Social content
 Event planning
 Content management  
 Email Marketing
 Shoot BTSDESCRIPTION

As part of Gohar World’s annual three-month New York pop-up, I created ongoing in-store content to highlight key products and in-store exclusives, including their hot-stamping service and personalised embroidery, as well as covering events. I captured ad hoc product content in the office and on location as needed, and built and managed a content calendar throughout an extremely busy period. Running through the holiday season, the focus was on maintaining customer engagement, keeping the offering feeling fresh, and driving sustained sales across the full three months.