michelle driscoll






New York-based multidisciplinary creative specialising in brand and digital marketing, events, and PR for fashion, jewellery, and lifestyle brands.

Drawn to intentional storytelling, I have worked on global initiatives across London, New York, Australia, and Paris, with a particular interest in uniting idea and insight to create thoughtful campaigns and build brand community.


Contact: michelledriscoll@live.co.uk
Instagram


Selected Work
  1. Fruity Booty Souvenir Shop
  2. Fruity Booty x Bella Thomas
  3. Fruity Booty New York
  4. Fruity Booty Second Skin 
  5. Fruity Booty Love Tokens
  6. Gohar World New York
  7. Gohar World Table VIII
  8. Fruity Booty Breast Cancer Awareness 
  9. Fruity Booty Winter Campaign
  10. Fruity Booty x Ellie Bouhadana / London pop-up
  11. Fruity Booty Paris 
  12. Underdays x Selfridges  
  13. Edge of Ember x Charlotte Collins
  14. Ralph Lauren Summer Stay
  15. Away Suitcases
  16. Omnes Brand Launch

FRUITY BOOTY SOUVENIR SHOP DOC 45456

       


Fruity Booty Souvenir Shop

 Location scouting
 Event planning
 Social content
 Email Marketing
 PR / Gifting appointments
 Content plan
 Budget managementOBJECTIVE


This two-week London pop-up marked a key moment in our long-term marketing strategy, launching a wider pop-up series across key locations. We aimed to drive SS24 collection sales while building deeper brand community. We hosted an opening event, where I captured content and managed coverage, later repurposing assets across social channels and email marketing. I developed a detailed content and marketing plan ahead of the opening to ensure we maximised the space and every moment in-store.Throughout the pop-up, we continued to promote the collection through organic, in-store content and by inviting creatives and friends of the brand for gifting appointments.