michelle driscoll
New York-based multidisciplinary creative specialising in brand and digital marketing, events, and PR for fashion, jewellery, and lifestyle brands.
Drawn to intentional storytelling, I have worked on global initiatives across London, New York, Australia, and Paris, with a particular interest in uniting idea and insight to create thoughtful campaigns and build brand community.
Contact: michelledriscoll@live.co.uk
Instagram
Selected Work
- Fruity Booty Souvenir Shop
- Fruity Booty x Bella Thomas
- Fruity Booty New York
- Fruity Booty Second Skin
- Fruity Booty Love Tokens
- Gohar World New York
- Gohar World Table VIII
- Fruity Booty Breast Cancer Awareness
- Fruity Booty Winter Campaign
- Fruity Booty x Ellie Bouhadana / London pop-up
- Fruity Booty Paris
- Underdays x Selfridges
- Edge of Ember x Charlotte Collins
- Ralph Lauren Summer Stay
- Away Suitcases
- Omnes Brand Launch
FRUITY BOOTY LOVE TOKENS DOC 45456
Fruity Booty Love Tokens
Location scouting
Event planning
Social content
Email Marketing
PR / Gifting appointments
Budget management
Reporting DESCRIPTION
This small but highly effective marketing event was designed to build brand community and highlight our Love Tokens collection. We invited creatives and friends of the brand to an evening of token-making, providing off-cuts from previously used fabrics. The event was supported through collaborations with Kirthaana (sweet plates) and Black Lines (sponsored drinks). We documented the evening and shared the content across social channels and email, while guests also posted organically, driving additional reach and exposure. During set-up, we also invited in a model and friend of the brand for a simple shoot in the space, featuring the pre-made tokens styled with our new collection, maximising the environment and generating extra organic content.