michelle driscoll






New York-based multidisciplinary creative specialising in brand and digital marketing, events, and PR for fashion, jewellery, and lifestyle brands.

Drawn to intentional storytelling, I have worked on global initiatives across London, New York, Australia, and Paris, with a particular interest in uniting idea and insight to create thoughtful campaigns and build brand community.


Contact: michelledriscoll@live.co.uk
Instagram


Selected Work
  1. Fruity Booty Souvenir Shop
  2. Fruity Booty x Bella Thomas
  3. Fruity Booty New York
  4. Fruity Booty Second Skin 
  5. Fruity Booty Love Tokens
  6. Gohar World New York
  7. Gohar World Table VIII
  8. Fruity Booty Breast Cancer Awareness 
  9. Fruity Booty Winter Campaign
  10. Fruity Booty x Ellie Bouhadana / London pop-up
  11. Fruity Booty Paris 
  12. Underdays x Selfridges  
  13. Edge of Ember x Charlotte Collins
  14. Ralph Lauren Summer Stay
  15. Away Suitcases
  16. Omnes Brand Launch

UNDERDAYS X SELFRIDGES DOC 45456\


             

   
          
   


UNDERDAYS X SELFRIDGES

 Content producer & editor 
 Copywriting
 Content/Social management
 Email Marketing
 PR / Gifting appointmentsDESCRIPTION

A month-long pop-up at Selfridges, London, running through the holiday period to showcase the brand’s underwear sets and sleepwear. I developed a full content plan and production schedule, then shot and delivered a stream of video and stills throughout the month to highlight the space, drive footfall, and communicate key product. I also shot, edited and scheduled at-home content of the product for socials. Content was optimised and published across Instagram and TikTok to keep momentum high.