michelle driscoll
New York-based multidisciplinary creative specialising in brand and digital marketing, events, and PR for fashion, jewellery, and lifestyle brands.
Drawn to intentional storytelling, I have worked on global initiatives across London, New York, Australia, and Paris, with a particular interest in uniting idea and insight to create thoughtful campaigns and build brand community.
Contact: michelledriscoll@live.co.uk
Instagram
Selected Work
- Fruity Booty Souvenir Shop
- Fruity Booty x Bella Thomas
- Fruity Booty New York
- Fruity Booty Second Skin
- Fruity Booty Love Tokens
- Gohar World New York
- Gohar World Table VIII
- Fruity Booty Breast Cancer Awareness
- Fruity Booty Winter Campaign
- Fruity Booty x Ellie Bouhadana / London pop-up
- Fruity Booty Paris
- Underdays x Selfridges
- Edge of Ember x Charlotte Collins
- Ralph Lauren Summer Stay
- Away Suitcases
- Omnes Brand Launch
FRUITY BOOTY X NEW YORK DOC 45456
Fruity Booty X New York
Location scouting
Event planning
Social content
Email Marketing
PR / Gifting appointments
Budget management
- Content/Marketing plan
DESCRIPTION
This was Fruity Booty’s first international pop-up and our biggest marketing investment to date. With a rapidly growing New York audience, it marked the next step in our long-term pop-up strategy. Ahead of launch, we engaged New York–based creatives through social outreach and gifting, and built a targeted paid campaign with playful creative and copy to drive awareness and footfall. I organised the opening event and managed gifting appointments throughout the three-week pop-up for VIPs, press, models, and influencers. We also delivered a consistent content plan across social and email to maintain momentum, generate ongoing buzz, and keep the pop-up feeling fresh and exciting. We received coverage from Vogue, Hypebae, Dazed, Who What Wear, WWD, Financial Times & more,